Uniquedaily.com includes “Starbucks Beer” as one of its Top 10 Most Ridiculous Products Of The Future. I’m not sure Starbucks Corporation would agree. In a well-publicized Texas trademark case over the mark STAR BOCK BEER, the company argues that its ubiquitous coffee trademark and brand extends to beer.
Last week, I received a copy of defendant Rex Bell’s Appellate Brief from his Houston-based attorney John Egbert. This trademark drama is well documented in defendant Rex Bell’s starbockbeer.com website and in the PHOSITA and STARBUCKS GOSSIP blogs.