Music Instrument Maker First Act Makes Some Noise in its False Advertising

The Boston Business Journal reported yesterday that First Act Inc., a high-end children’s music instrument designer, prevailed in its false advertising lawsuit against competitor Brook Mays Music Co. The suit alleged that Brook Mays sent mailers to school band directors calling First Act’s products “instrument shaped objects”. The jury reportedly awarded $16M for lost profits and $5M to repair First Act’s reputation.

In addition to making cool kid’s instruments like the “Band in a Bucket” shown here, First Act creates high-end guitars.