Apple v Apple 3.0

MarketWatch.com: Apple Corps and Apple Computer is at it again…litigating terms of a 1991 trademark lawsuit settlement agreement.

Apple Computer’s and the Beatles Apple Corps’ trademarks and trade names as well as their long running trademark disputes have made the respective mark so “famous” and ubiquitous that consumer confusion is unlikely.

Here’s a suscinct analysis that appeared in today’s New York Times Technology (online subscription required):

” ‘Even a moron in a hurry could not be mistaken about’ the distinction between the computer company’s iTunes online music business and a recording company like Apple Corps, a lawyer for Apple Computer, Anthony Grabiner, said.”